© 2018 Irina Caraveo. All Rights Reserved.
© 2018 Irina Caraveo. All Rights Reserved.
© 2018 Irina Caraveo. All Rights Reserved.
Irina Cara
Creative Director
Turning Businesses
Into Marketable Brands
Jaguar Land Rover
For the last 10 years, ICM Partners is known in the industry as Jaguar Land Rover entertainment agency of record. My role has been to lead the brand creative across all platforms to support our Global Branding Entertainment department. As a result, we have amplified brand awareness and influenced audiences on purchase inclination by building emotional connection.
Presentation
Design
The international Festival de Cannes is one of the world's most widely publicized events and certainly the most important film festival in terms of worldwide impact. With an average of +3,000 films being on sale yearly, the challenge was to deliver strong branding and key marketing to captivate buyers and close sales for the ICM represented titles.
Before
After
Miramax Films enlisted me to invigorate the social media marketing of the iconic film, KILL BILL, to celebrate its then 10-year anniversary. The strategy increased sales by 223% and its social media awareness gathered a combined 1.6 Million interactions on its first week of launching.
I was appointed to spearhead the social media marketing campaign of the high-profile theatrical film DJANGO UNCHAINED.
The strategy supported the sales of $425 Million worldwide, and its social media awareness gathered a combined 10 Million interactions on its first opening week.
While simultaneously working on the marketing campaign of DJANGO UNCHAINED, I was also assigned the high-profile theatrical film LES MISERABLES. This marketing piece was labeled '12 Days of Les Mis' and used in the 12 days running up to the premiere date.
The strategy supported the sales of $400 Million worldwide, and its social media awareness gathered a combined 7.9 Million interactions on its first opening week.
Universal pictures rolled out these graphics to all territories internationally.
With ICM Partners representing the estate of Theodor Geisel (Dr. Seuss), my role is to support strategic negotiations for ongoing business with the Dr. Seuss literary estate through multi-platform collateral materials.
